Catalin Parascan

Social entrepreneur. Engagement consultant.

Books for Christmas

Giving books as Christmas gifts this year? If so, you’re not alone. Books and reading-related items are the No. 1 gift purchased by Seattleites in 2012, according to consumer expenditure data provided by Experian. Folks who live in the city of Seattle spend 31 percent above the national average on reading-related gifts. Among all gift categories, that is where Seattleites outpace the nation by the greatest amount.

Seattleites don’t just buy books as gifts, either; we buy lots of them for ourselves. In fact, we have one of the biggest book-buying budgets in the country.   On average, a Seattle city resident spends about $55 on books over the course of a year — that’s in the top five for book spending among the nation’s 50 largest cities.

Take a look at the map below. It charts average book spending for the country’s major cities.


Source: Experian


We spend a lot of money on books — and we also buy in quantity, it seems. When it comes to the number of books purchased, this area is near the top, too.  According to market research firm The Media Audit, the Seattle-Tacoma area ranks fifth out of 81 markets for the percentage of adults who purchase 12 or more books in a year. You can see the Top-10 metro areas below.

Have a great holiday, everyone — and if you’re on the receiving end of a book gift, I hope it’s one you really wanted.

1 Washington, DC 46.2%
2 Eugene-Springfield, OR 44.5%
3 Ann Arbor, MI 44.3%
4 Portland, OR 43.5%
5 Seattle-Tacoma, WA 43.3%
6 Tuczon, AZ 42.4%
7 Raleigh-Durham, NC 41.8%
8 Southern New Hampshire 41.5%
9 Boston, MA 41.5%
10 San Jose, CA 41.3%

Source: The Media Audit



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This entry was posted on December 29, 2012 by in Marketers, Writing.
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