Catalin Parascan

Social entrepreneur. Engagement consultant.

Ideas as the Product of Discovery, Not Creation

To celebrate his 81st birthday, here’s a wonderful short film by On Creativity, in which Lois reflects on the combinatorial nature of creativity and echoes insights we’ve already heard from other great creators — the power of cultivating a personal microculture, the idea that to invent is to choose, the importance of “being-in-the-world-ness,” the notion that to create is to discover and connect rather than “invent” out of thin air.



I don’t think I create anything. I’m really serious — I discover the ideas.


If you understand how to think… If you have a background of graphic art, and you are a sports fan, and you’re literate, and you’re interested in politics, and you love opera, and ballet’s not bad either, and if you understand people… and you understand language, and you understand that product, and you understand the competitive products… and you put that all together in about ten minutes — the idea’s there.


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This entry was posted on January 11, 2013 by in Creativity.
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